Privacy Policy


This privacy policy provides information on how ADDVantage Technologies Ltd (“ADDVantage”, “we” or “us”) uses personal data relating to users/patients (“you”) of its website at (“the Website” or “Platform”) its mobile and tablet application or platform and its software (“together, and to users of any of the services accessible via healthya.

Please read this privacy notice fully to enable you to understand our views and practices regarding your personal data, how we will treat it, your rights and how to contact us.

This privacy policy forms part of the healthya Terms and Conditions which can be found at We recommend you print a copy of this policy to keep for your own records and for future reference.

Who is ADDVantage Technologies Ltd?

healthya is the trading name of ADDVantage Technologies Ltd, a company registered in England and Wales with company number 10592069. ADDVantage Technologies Ltd is registered with the Information Commissioner’s Office under number ZA302219.

healthya provides an online platform to patients giving them access to face-to-face consultations via a remote link with UK based GMC registered General Practitioners giving the patient access to advice and treatment at the click of a button.

In the case of accessing and using our platform through your registered GP practice, ADDVantage acts as a data processor in its use of your personal data, as described in this privacy policy.

How to contact us?

Our full details are:

Full Name: ADDVantage Technologies Ltd
Name or title of Data Privacy Manager: Registered Service Manager
Email address:
Postal Address: Clive House, Clive Street, Bolton, BL1 1ES
Telephone Number: 0208 016 6020

If you would like to make a complain, please contact Information Commissioner’s office (ICO) on +44 303 123 1113 or on their website

Collection of data by healthya:

Registration Details

If you use the healthya website or install the healthya’s mobile or tablet application, you will be asked to register with the service and provide certain information in order to create an account and receive the services of healthya.

Registration information may include:

  • Your full name, telephone number and email address.
  • Your postal address.
  • The telephone number of the mobile device on which you have installed the ADDVantage Technologies Ltd mobile application.
  • Your gender.
  • Your date of birth (which will be used to check you are over the age of 18 years);
  • Details of your registered NHS General Practitioner/GP Practice.
  • Consent for ADDVantage to share your records with your NHS registered GP
  • Allow healthya to access your GEO location. Your location will only be used in an emergency.

Data collected when you use the services of healthya:

When you use the services of ADDVantage Technologies Ltd, we may also ask you for and / or collect the below information:

  • Your card payment details (which will be used for the purposes of paying for any services or products that you wish to order);
  • Medical information about you (for example, any illnesses, medical history, current medication, allergies, disabilities etc. and other sensitive information);
  • Data relating to the products and services you have accessed via the ADDVantage Technologies Ltd platform.
  • We may use GPS technology to determine your location, this is purely to assist us in arranging medical treatment in an emergency situation.
  • A record of any consultations you have with a clinician via the ADDVantage Technologies Ltd platform, together with details of the care, advice and / or treatment that you receive from our clinicians.

Any medical information that we collect about you is categorised as sensitive personal data under the Data Protection Act 1998 and will be dealt with in a strict confidential manner.

Contacting ADDVantage Technologies Ltd:

If you contact ADDVantage Technologies Ltd in relation to any of the services or any part of the ADDVantage Technologies Ltd platform (via email, telephone, post or any other means), we may collect and retain your contact information and details of your communication for the purpose of dealing with your query and keeping accurate records of communications.

Data we receive from other sources:

We work closely with third parties (including for example, business partners, sub-contractors in payment, delivery and technical services, advertising networks, search information providers, credit reference agencies and analytic providers to name a few), and we may sometimes receive information about you from them.

This information may be combined with the data you provide to us when you register to access the services of ADDVantage Technologies Ltd and / or when you use our services. The combined data may be used by us for the same purposes outlined in this policy.

How we use your data

We use the data that you provide us when you register to with ADDVantage Technologies Ltd and the data we collect when you use our services or contact us, as follows:

  • To validate your account when you initially set this up utilising your email address and mobile number. These will also be used as the primary means to reset your username and password.
  • To provide you with the services that you request from us in accordance with our obligations under any agreement entered into with you.
  • To communicate with you in the event that any services or products you have requested are unavailable or if there is a query or issue with any services or products.
  • For record keeping purposes.
  • Where you have provided your explicit consent, your name, email address and contact number may be used to provide you with information about goods or services we feel may interest you either from ADDVantage Technologies Ltd or from selected third parties (you may unsubscribe from this at any time by contacting us using the contact details for the organisation).
  • To ensure that the content of the ADDVantage Technologies Ltd platform is presented in the most effective manner for your device (i.e., mobile, tablet, laptop, MacBook).
  • To take payment for the services and / or products you purchase via the ADDVantage Technologies Ltd platform.
  • To notify you of any changes to the ADDVantage Technologies Ltd services or the platform itself.

We may also use and disclose your personal data:

  • To track and analyse activity on the ADDVantage Technologies Ltd platform;
  • For internal operations, including troubleshooting, data analysis, testing, measuring advertising effectiveness, research and / or survey purposes;
  • To perform a range of other business intelligence functions to optimise the services and introduce new products and services;
  • To check your compliance with the ADDVantage Technologies Ltd Terms and Conditions at
  • For the administration and maintenance of the ADDVantage Technologies Ltd platform and the services.
  • For compliance with legal obligations, or protection and enforcement of legal rights by regulatory bodies including the General Medical Council or Care Quality Commission for example.
  • To detect or prevent fraudulent activity.

If you are not paying for ADDVantage’s services

If you are using this service as an NHS Patient; information will also be available to your GP Practice. Information will be recorded in your medical records, for information only and to inform your GP of what was discussed in your consultation.

If you are using our service through your NHS registered GP Practice, any data entered by a patient or a healthcare professional, ADDVantage will uphold its responsibilities as a data processor in accordance with the General Data Protection Regulations (GDPR) and the Data Protection Act 2018.

Legal Basis for Processing Your Data:

In the case of patient data, which includes the data pertaining to the recipients of social care, the basis for processing is the provision of health care or social care services.

Where we act as the controller of patient data, the purpose of processing of the data by ADDVantage is the management of health care or social care systems or services (Schedule 1, Part 1, 2(f) Data Protection Act 2018 and Schedule 2, Part 2, 15(2) Jersey Data Protection Law 2018). According to Article 9(3) GDPR and s. 11(1) Data Protection Act 2018, such processing must be by- or under the responsibility of one or more health professionals.

Our other legal bases for processing this data are to perform our contract to provide a service provided the contract is with you (GDPR Art. 6 (1)(b)), or our legitimate interests, provided they are not overridden by your individual interests, rights and freedoms surrounding data protection (GDPR Art. 6 (1)(f).

Sharing your data

ADDVantage Technologies Ltd will never sell information that can be used to personally identify you to a third party. However, you agree that ADDVantage Technologies Ltd may share and disclose your personal data for the purposes outlined above to third parties, including: your personal data with third parties as follows:

  • Disclose to third parties

    ADDVantage Technologies Ltd may share and disclose your personal data for the purposes outlined about to third parties, including:

    • Our service providers and professional advisers.
    • Any investor, lender, purchaser or (on terms of confidentiality) likely investor in, or purchaser of, ADDVantage Technologies Ltd’s business.
    • Other third parties where required or permitted by law.
  • Disclosure for the purposes of law and enforcement

    Where we are legally required to do so, we will share your information with any authority to prevent fraud, cybercrime or to prevent the intellectual property of the ADDVantage Technologies Ltd platform or personal safety rights of any individual. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

  • To prevent incidents and protect you

    ADDVantage Technologies Ltd may use and disclose your personal data to the extent required to prevent a serious threat to your health and safety or that of others (including but not limited to instances of child abuse or neglect). In such circumstances, ADDVantage Technologies Ltd will only disclose your personal data to public bodies or officials who can help prevent the identified or possible threat as permitted by the Data Protection Act 2018.

  • To prevent public health risksADDVantage Technologies Ltd may share your personal data for public health activities, as required by departments or parties duly authorised by the UK Government. Examples are:
    • To report reactions to medicines or problems with products;
    • If a clinician believes that you may have been exposed to or may be at risk of spreading certain specified serious diseases or conditions.

Payment Information

Our payment processing systems are provided by Sage Pay Europe Limited. The details you provide to us via the ADDVantage Technologies Ltd platform are passed directly to Sage Pay Europe Limited and will be subject to its terms of use and privacy policy by the Merchant Terms & Conditions, available at By inputting your payment details, you are providing consent to use of your card payment details by Sage Pay Europe Limited for the purpose of paying for any of the services or products you wish to purchase. Any queries in relation to this service should be directed to Sage Pay Europe Limited. ADDVantage Technologies Ltd does not store any of your payment card details on its systems.

Storage and security of your personal data

Your personal data is stored in electronic records maintained by ADDVantage Technologies Ltd. The security of all personal identifiable information associated with you is taken very seriously by the Organisation and all data supplied is treated with the upmost care and confidentiality. We therefore have several security measures in place to try to protect against the loss, unauthorised use and corruption of any personal data that is under our control. All our security and privacy policies are reviewed regularly and improved where it is reasonably possible to do so. Unfortunately, we cannot guarantee that loss, unauthorised use, corruption and/or alteration of information will never occur, however, we will use all reasonable efforts to prevent it.

The input of data over the internet is never fully secure. We cannot therefore, guarantee the security of data you submit via our website or the ADDVantage Technologies Ltd platform in transit over the internet and any such submission is at entirely your own risk.

We recommend that you never leave your device logged in to our services or use the ADDVantage Technologies Ltd platform or our services in a public place where others can potentially see your details.

At ADDVantage Technologies Ltd all applications are run in HTTPS apart from the video conferencing. For video conferencing ADDVantage Technologies Ltd uses the following link:

Transfer of personal data outside the EEA

At present no personal data will be transferred outside the EEA unless the patient wishes to transfer their own data.

External Links

ADDVantage Technologies Ltd only looks to include quality, safe and relevant external links on our website and the ADDVantage Technologies Ltd platform, however, users should always adopt a policy of caution before clicking any external web links which may be advertised on our platform. If you follow a link, please be aware that these external websites will have their own privacy policies and that we do not accept any responsibility or liability for these policies. We recommend that before you submit any personal information to these websites you read and understand their policies.

Social Media Platforms

Communication, engagement and any actions taken through external social media platforms (including but not limited to Facebook, Instagram, Twitter, LinkedIn) are subject to the Terms and Conditions as well as the privacy policies of those social media platforms.

We recommend that the use of social media platforms to communicate and participate in, is done so with due care and caution with regard to your personal information. We will never ask for personal or sensitive information through any of our social media platforms and we encourage our users who wish to discuss any sensitive information, this be done through primary communication channels.

The ADDVantage Technologies Ltd platform may make use of social sharing buttons which make sharing web content from our web pages to social media quick and easy. If you decide to utilise this, you do so at your own discretion. Please note that the social media platform may track and save your request to share a web page respectively through your social media platform account. Again, all social media platforms have their own privacy policies and ADDVantage Technologies Ltd does not accept any responsibility or liability for these policies. We recommend you read and understand these policies prior to submitting any personal information to any social media platforms.

Your rights

You have the following legal rights in respect of your personal information:

  • A right to request from us access to your personal data;
  • A right to request rectification of your personal data;
  • A right to ask us to restrict processing of your personal data and a right to object to our processing of your personal data.
  • A right to ask us for a copy of any personal data you have provided about yourself and to have a copy of it from us;
  • A right to lodge a complaint about how we treat your personal data with the Information Commissioner’s Officer.

If you wish to discuss or make a request in respect of any of the above rights, please refer to the relevant sections or contact us.

Access to your personal data

Your personal data can be accessed at any time by logging in to your personal ADDVantage Technologies Ltd account. If you would like a copy of this data printing and sending to your then we may include a reasonable administration charge for this service. This request would need to be put into writing to us.

You have the right, in certain circumstances, to object to ADDVantage Technologies Ltd processing your personal data or to request that your personal data is deleted or corrected. Please be aware that this may impact your use of the services and / or products ADDVantage Technologies Ltd provides. Please contact ADDVantage Technologies Ltd using the contact details provided at the beginning of this privacy policy.

Right to amend your personal data

Only authorised personnel are able to amend any part of your personal data created or held by ADDVantage Technologies Ltd. If you would like to update your personal or medical information then please contact a member of the Customer Service Team.

Removal of your details

You can request the deletion of your account at any time by contacting the Customer Service Team. Any such requests will need to be made in writing via email to Please be aware that certain aspects of your account may be retained for the purposes of maintaining records of our dealings with you, analysis, and statistics.

Changes to this Privacy Policy

Privacy laws and practise are constantly changing and developing and as an Organisation we aim to meet and maintain high standards. Our policies and procedures are under continual review. From time to time, we may update our security and privacy policies and we recommend you check this page periodically to stay up to date with our latest policies.


By accessing and using the ADDVantage Technologies Ltd platform along with our services and products you acknowledge your acceptance of our privacy policy. If you do not agree with this policy, you should not access or use our platform, services or product.